FT Consulting had the privilege of participating in the recent WIPO Intellectual Property Management Clinic: Leveraging IP for Business Growth and Globalisation, organised by the esteemed World Intellectual Property Organization – WIPO Singapore Office (WSO) and the IP for Business Division, WIPO, in collaboration with BruIPO, the ASEAN-Business Advisory Council, the ASEAN Secretariat, and with the support of the Japan Patent Office (JPO). The event took place from March 4 to 7, 2024, in Bandar Seri Begawan, Brunei Darussalam.
The convened a scaled-up IP Management Clinic (IPMC) for Brunei enterprises on March 4, 2024.
Our Senior Consultant and Regional Manager, Robin Yeo, shared insights on crafting robust IP strategies essential for business expansion and protection. He shed light on the significance of unlocking and commercialising intangible assets, offering a strategic roadmap for businesses aiming to thrive in the global marketplace.
Shu Juan Tan, our Senior Consultant, shared more on building compelling brand narratives. She delved into the nuances of crafting brand identities and fostering brand value, equipping businesses with the tools necessary to stand out in today's competitive landscape.
Together with Dixon Soh from CHP Law LLC and the local IP lawyers from Yusof Halim & Partners, deep-dive diagnosis and strategy sessions were conducted, facilitating in-depth discussions tailored to the unique needs of participating enterprises. These sessions allowed us to delve deeper into specific challenges and provide tailored solutions aimed at driving tangible results.
At FT Consulting, we are committed to empowering businesses with the knowledge and strategies needed to navigate the intricate world of intellectual property and brand management. We would like to extend our heartfelt gratitude to WIPO and BruIPO for organising this enriching event and look forward to continuing our collaboration in fostering innovation and growth across the region.
Read more about the IP Management Clinic via this link - https://lnkd.in/gwq2H8P3
