Last week, our CEO, Winston Chan, presented an insightful session on IP essentials to Grab's branding and product teams. The goal was to equip brand managers, marketing professionals, product managers and business leaders with a better understanding of the key considerations - legal and beyond - that are vital when naming a new product, initiative or business line.
The main takeaways from Winston's sharing were the different layers of conferred trademark protection, key IP considerations in the naming process that are imperative to safeguarding a brand's reputation in the long run and practical advice on avoiding common pitfalls, protecting against copycats and ensuring strong brand protection from the get-go.
A huge thank you to Grab for the opportunity to share our expertise in IP!
