It’s a wrap at Franchising and Licensing Asia (FLAsia) 2024! From 12th to 14th September, the event proved once again why it stands as Asia’s premier franchising and licensing marketplace, expertly presented by the Franchising & Licensing Association (Singapore). The dynamic gathering brought together distinguished brand owners, business leaders, investors, and entrepreneurs, providing an exceptional platform for networking, business growth, and brand expansion across the Asian market.
Engaging with Regional Audiences: Over 100 Enquiries Garnered
One of the standout achievements from FLAsia 2024 was the volume of interest generated. Throughout the three-day event, FT Consulting, along with our co-exhibitors, garnered over 100 local and overseas enquiries. This impressive response underscores the growing demand for franchising and licensing opportunities across Asia, as well as the strength of our consultancy services in driving business expansion.
Sustainability in Action: EConnect
At FT Consulting, our focus this year was clear: to inspire and accelerate sustainable business growth through innovation and strategic collaboration. Our experiential booth, EConnect, symbolised this mission, bridging the gap between eco-conscious initiatives and dynamic business connections. Designed with sustainability in mind, the entire exhibition space featured a unique fleet of planes, representing the limitless potential of businesses that embrace environmentally friendly practices.
We are particularly proud of the sustainable design of our exhibition. All structures and furniture were made from 100% recyclable and reusable cardboard, using the fold-and-lock method that eliminated the need for tools or glue. These materials are FSC-certified, ensuring that they meet the highest environmental and social standards. With this eco-conscious approach, we not only minimised our environmental footprint but also demonstrated how sustainability can seamlessly integrate with modern business.
We were honoured to host Senior Minister of State Low Yen Ling at our exhibition space on Day 1, where we had the opportunity to introduce her to the exciting and innovative F&B concepts featured at our booth. This was a proud moment for FT Consulting as we highlighted the brands that are shaping the future of the F&B industry with creativity and sustainable business practices.
[Enrich] Panel Discussion - "The Power of Brand Licensing"
Another highlight was the panel discussion moderated by our Executive Chairman, John Ong, titled "The Power of Brand Licensing: How Strategic Collaboration Can Help Scale Your Business." This session delved into innovative licensing models and brand collaborations, showcasing how companies can unlock growth in today’s competitive market.
Key takeaways included:
Expanding brand reach through merchandise licensing
Leveraging product licensing partnerships to drive growth and competitiveness
Our distinguished panel featured:
Alex Baillie, Vice President and General Manager, Consumer Products, The Walt Disney Company (Southeast Asia, India, and the Middle East)
Ben Ang, CEO of XM Studios
Winston Chan, Board Director at IPOS International and CEO of FT Consulting
[Enrich] A Workshop for Aspiring Franchisees - "I Do, or I Don’t?"
Aspiring franchisees and exhibitors joined us for an engaging workshop titled "I Do, or I Don’t? Making the Smart Choice About Franchise Ownership." This interactive session, led by our Senior Consultant Kelly Yeo, offered valuable insights into the franchise journey.
Participants learned:
Key factors to consider when selecting a franchise partner
Obligations that define the franchise relationship
Strategies for sustaining long-term success
Kelly's extensive experience in franchise recruitment and management, along with her role as a certified WSQ franchise course trainer, provided participants with practical tools to navigate the complexities of franchise ownership.
Testimonial by workshop participant, Ms Gabrielle Allison Maswi from THREE. by Garamika
[Explore] Showcasing Vibrant F&B and Lifestyle Brands
Our booth was a hub of excitement, as we showcased a diverse lineup of dynamic F&B and lifestyle brands poised to make significant impacts across Asia. From robust networking sessions to franchising opportunities, FLAsia 2024 was an ideal space to explore exciting possibilities. Some of the brands featured included:
Baristart
Lee Wee & Brothers
Xi Men Jie
Greendot
Grains & Co
Fun Claw
Lotus Vegetarian
T-Lab
DMK
[Engage] Unlocking New Business Opportunities
Beyond the panels and workshops, the true heart of FLAsia was in the connections forged. We had the privilege of engaging with industry leaders, like-minded professionals, and friends old and new. Together, we explored potential partnerships and charted a course for future business opportunities.
As FLAsia 2024 concludes, we are excited about the road ahead and look forward to reconnecting at FLAsia 2025. Thank you to everyone who joined us at this year’s event—exciting times lie ahead!
See you next year!
