White Restaurant
White Restaurant, renowned for its iconic Original Sembawang White Beehoon, offers a truly Singaporean dining experience. Founded by Mr. Tay, the restaurant has captured the hearts of many with its comforting and distinctive dish, now a celebrated delicacy alongside favourites like Hainanese Chicken Rice and Chilli Crab. Rebranded to honour this culinary heritage, White Restaurant invites guests to indulge in an extraordinary dining experience, where exceptional food meets engaging conversation.
Scope of work
Growth Strategies and Go-To-Market
Brand Concept Development
Deliverables
Brand Identity Development
Results
Elevated Brand Image
From a Zi Char (cook and fry) stall to a casual dining restaurant, we have not only elevated the brand’s entire image, but also helped the owners secure a distinct yet recognisable identity by advising them to own and trademark the brand.
