Rim Polymers
Rim Polymers is globally recognised in developing and constructing winning polyurethane (PU) technologies, machinery and solutions that are tailored to the needs of automobile, household equipment and construction materials sectors.
Scope of work
Growth Strategies and Go-To-Market
Innovation & Intellectual Property Management
Deliverables
IP Strategy
Distributor Development Programme
Branding for Internationalisation
Results
Prominence & Coverage
Recognised as the foremost technology leader in PU moulding automobiles & appliances in trade media
Empowered to Expand
Successfully opened up its American market via partnerships and robust go-to-market initiatives
New Customer Base
New positioning & collaterals helped establish customer base in US/Mexico set-up
Poised for Global Growth
With its corporate, IP & Brand Strategy in placed, Rim Polymers is now ready to strengthen its position as a global PU player
