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Kangaroo

Sun Lim Garden Foodstuffs, a mid-sized nuts snack manufacturer in Singapore and Malaysia, has been delivering quality products since its incorporation in 1985. One of its flagship offerings is the Kangaroo brand, which represents the company's commitment to producing delicious and nutritious snacks for consumers across the region.

Scope of work

  • Consumer study

  • Brand portfolio rationalisation

  • Product range rationalisation

  • Product innovation

  • Packaging redesign

  • Marketing channel redesign

  • Internationalisation

Deliverables

  • Rebranding of the Kangaroo brand

  • Product development

  • Packaging redesign

Results

  • 40% margin gain

  • 30% sales increase

  • Postive media reviews

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