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Kangaroo
Sun Lim Garden Foodstuffs, a mid-sized nuts snack manufacturer in Singapore and Malaysia, has been delivering quality products since its incorporation in 1985. One of its flagship offerings is the Kangaroo brand, which represents the company's commitment to producing delicious and nutritious snacks for consumers across the region.
Scope of work
Consumer study
Brand portfolio rationalisation
Product range rationalisation
Product innovation
Packaging redesign
Marketing channel redesign
Internationalisation
Deliverables
Rebranding of the Kangaroo brand
Product development
Packaging redesign
Results
40% margin gain
30% sales increase
Postive media reviews
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