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Greendot

Founded in 2011, Greendot is a revolutionary plant-based F&B concept that introduces a new service model while inspiring a shift in the perception of vegetarian food. The brand's mission is to move the consumption of vegetarian cuisine beyond religious practices, making it a mainstream and enjoyable choice for everyone.

Scope of work

  • Market Scan

  • Consumer Survey

  • Strategic Roadmap

  • Brand Strategy & Identity

  • Crystallise sub-concepts with new food offerings that will spin off from Greendot

Deliverables

  • Brand rejuvenation

  • Launch of new brand concepts

Results

New concepts like Greendot Campus, Greendot Patisserie

  • Significant milestone in rejuvenation journey.

  • Incorporating an all-new look-&-feel.

  • Shifting towards a younger target audience.

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