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Gan Hup Lee

Founded in 1999, Gan Hup Lee has become one of the country's largest rice importers and distributors, renowned for delivering delectable and rich heritage tastes. Through their wide variety of rice products, including the Golden Padi and Golden Stars Series, Gan Hup Lee continues to uphold a tradition of quality and flavour that has been cherished for generations.

Scope of work

  • Corporate & Product Brand Development

Deliverables

  • Corporate & product brand development to better reflect how the company successfully evolved by blending its illustrious heritage with the vibrance of modernity

  • Packaging design to enter the B2C retail space

Results

Long-term positive impact on revenue and market reputation, both locally and overseas

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